Did you know that women make approx. 90% of real estate buying decisions?  What this means to sellers of homes is a heavy emphasis on clean, new and fresh. In today’s slower market, it often means new flooring, fresh paint, updated kitchens and baths. This is especially important if the home you are selling is in a neighborhood with five to ten months of housing inventory available to buy. The goal is to give your home the “wow” factor that makes the decision-maker pick your home instead of the other competing homes. Making the home look great for the decision maker, typically a woman in a two-income family between the ages of 24 and 38, is just the price of entry. The home must also be priced right and marketed with the correct combination of internet, print, and MLS advertising and displays. Pricing and display will be the subject of another post.